Brand, guidelines, advertising, digital, print.


We were tasked by publisher RBI with creating a new, contemporary look for Optrafair to help reaffirm its position as the leading annual exhibition for the UK optical industry. We created an overall design style that was not only applied on site at the Birmingham NEC but also included print and digital advertising in the run up to the events, marketing website planning and design and email design. We also designed sales tools including iPad presentations, printed brochures, pop-up exhibition stands and created signage guidelines and assets for use by the many 3rd parties involved in producing the 3-day trade show that is visited by over 6,500 professionals from all over the UK.

  • Brand identity concept and design
  • Website planning and wireframing
  • Responsive website design
  • Photo sourcing and retouching
  • Icon design and illustrations
  • Advertising design and artwork
  • Print ads and digital banner ads
  • Marketing email template design
  • Landing page design
  • Social media profile graphics
  • Brand/signage design guidelines
  • Logo file formatting
  • Print design and artwork
  • Brochure design and print
  • iPad presentations
  • 3rd party/affiliate support









Services we offer.

Our experienced team can provide a full service or work with your marketing or technical teams on individual projects of all sizes, from a full rebrand to a promotional website, a simple advert to a complex cloud-based software system.

We provide online design, development and production services to suit your needs and will bring your projects in on time, with no nasty surprises or hidden costs. We can increase your sales and sign-ups, and boost visitor numbers through SEO, online advertising, email newsletters, improved copy and better forms.

Print is also an intrinsic part of business communications, and we know how to tie your printed communication materials and event graphics seamlessly in with your online activity and internal collateral. We get to know your design style inside-out and help build your brand. It’s like having your own in-house design and web team.

  • Brand and logo design
  • Promotional materials
  • Marketing communications
  • Stationery design
  • Internal communications
  • Exhibition materials
  • Litho printing
  • Digital printing
  • Copywriting and editing
  • Image research and sourcing
  • Consulting services
  • Website design
  • Website development
  • Cloud software design
  • Cloud software development
  • E-commerce and payment systems
  • Website maintenance and security
  • Mobile responsive websites
  • Content Management Systems (CMS)
  • Search Engine Optimisation (SEO)
  • Conversion Rate Optimisation (CRO)
  • Email newsletters
  • Design template creation
  • Online marketing campaigns

Brands we have worked with include.

See All.

Award-winning work.

About MWA.

MWA was founded in 1995 by Mark Wilson and Simon Graham joined as partner in 2001. Their experienced team have been producing successful projects and helping organisations of all shapes and sizes for more than twenty years. From start-ups and SMEs to blue chips and not-for profit organisations in a wide range of industry sectors and in both B2B and B2C.

All of our work has come through word-of-mouth recommendation or by clients seeing and liking our work online. And although we use the latest technologies, we believe in real-world, old school business principles: hard work, high quality, attention to detail and an efficient, friendly service.

We’re based in West London and work with clients across the UK and internationally. If you have a commercial project you would like to discuss, please get in touch.

Contact us.

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Say hello.

+44 20 8735 6535

Britannia House
1-11 Glenthorne Road
W6 0LH