Brand, guidelines, advertising, digital, print.

Optrafair.

We were tasked by publisher RBI with creating a new, contemporary look for Optrafair to help reaffirm its position as the leading annual exhibition for the UK optical industry. We created an overall design style that was not only applied on site at the Birmingham NEC but also included print and digital advertising in the run up to the events, marketing website planning and design and email design. We also designed sales tools including iPad presentations, printed brochures, pop-up exhibition stands and created signage guidelines and assets for use by the many 3rd parties involved in producing the 3-day trade show that is visited by over 6,500 professionals from all over the UK.

Brand identity concept and design
Website planning and wireframing
Responsive website design
Photo sourcing and retouching
Icon design and illustrations
Advertising design and artwork
Print ads and digital banner ads
Marketing email template design
Landing page design
Social media profile graphics
Brand/signage design guidelines
Logo file formatting
Print design and artwork
Brochure design and print
iPad presentations
3rd party/affiliate support

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Brand identity, website and marketing material design for the Optrafair event.

Logo and brand identity design.

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Printed marketing materials designed by MWA.

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Mobile friendly website redesign with a contemporary look and feel.

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Online marketing banner ad campaigns.

Iconography design.

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Brand guidelines for in-house use at RBI, the event organiser.

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About MWA.

MWA was founded in 1995 by Mark Wilson. Our experienced design and development team have been producing successful projects and helping organisations of all shapes and sizes for more than twenty years. From start-ups and SMEs to blue chips and not-for profit organisations in a wide range of industry sectors, in both B2B and B2C. All of our work comes through word-of-mouth recommendation or by clients seeing and liking our work online. And although we use the latest technologies, we believe in real-world, old school business principles: hard work, high quality, attention to detail and an efficient, friendly service. We’re based in West London and work with clients across the UK and internationally. If you have a commercial project you would like to discuss, please get in touch.

Brand, guidelines, advertising, digital, print.

Optrafair.

About MWA.

Contact us now.