Brand, guidelines, advertising, digital, print.


We were tasked by publisher RBI with creating a new, contemporary look for Optrafair to help reaffirm its position as the leading annual exhibition for the UK optical industry. We created an overall design style that was not only applied on site at the Birmingham NEC but also included print and digital advertising in the run up to the events, marketing website planning and design and email design. We also designed sales tools including iPad presentations, printed brochures, pop-up exhibition stands and created signage guidelines and assets for use by the many 3rd parties involved in producing the 3-day trade show that is visited by over 6,500 professionals from all over the UK.

  • Brand identity concept and design
  • Website planning and wireframing
  • Responsive website design
  • Photo sourcing and retouching
  • Icon design and illustrations
  • Advertising design and artwork
  • Print ads and digital banner ads
  • Marketing email template design
  • Landing page design
  • Social media profile graphics
  • Brand/signage design guidelines
  • Logo file formatting
  • Print design and artwork
  • Brochure design and print
  • iPad presentations
  • 3rd party/affiliate support


Brand identity, website and marketing material design for the Optrafair event.


Logo and brand identity design.


Printed marketing materials designed by MWA.


Mobile friendly website redesign with a contemporary look and feel.


Online marketing banner ad campaigns.


Iconography design.



Brand guidelines for in-house use at RBI, the event organiser.

About MWA.

MWA was founded in 1995 by Mark Wilson. Our experienced design and development team have been producing successful projects and helping organisations of all shapes and sizes for more than twenty years. From start-ups and SMEs to blue chips and not-for profit organisations in a wide range of industry sectors, in both B2B and B2C. All of our work comes through word-of-mouth recommendation or by clients seeing and liking our work online. And although we use the latest technologies, we believe in real-world, old school business principles: hard work, high quality, attention to detail and an efficient, friendly service. We’re based in West London and work with clients across the UK and internationally. If you have a commercial project you would like to discuss, please get in touch.

Contact us now.

Brand and general enquiries
+44 (0)20 3916 5870

Tech and automation enquiries
+44 (0)20 3916 5871

48–49 Princes Place
W11 4QA